9 Zapier Statistics (2025):
Revenue, Valuation, IPO, Market Share

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Written by the TapTwice Digital Team

9 Zapier Statistics for 2025: Revenue, Valuation, IPO, Market Share, Investors - blog post image

Zapier is a web platform that allows users to connect apps and automate repetitive tasks without requiring any code.


Founded in 2011, Zapier has completely changed how businesses and individuals can automate their workflows by creating "Zaps" - automated workflows that connect your favorite apps and services.


Today, Zapier supports over 7,000 apps and is used by millions of people worldwide to save time and increase productivity.


Continue reading to find the latest Zapier statistics in 2025.


Here's a quick breakdown of what we'll cover:

Zapier Stats (Highlights)

  • Zapier generated $310 million in revenue in 2024.
  • Zapier has a 7.05% market share in the integrations market.
  • Zapier has a valuation of $5 billion as of 2021.
  • Zapier supports over 7,000 app integrations.
  • Zapier has over 3 million users worldwide.
  • Zapier has more than 100,000 paying customers.
  • Zapier has approximately 1,221 employees across 40 countries.

Zapier Revenue

Zapier generated $310 million in annual revenue in 2024, a 24% increase from $250.7 million in 2023.

Zapier annual revenue - chart (2021-2025)

Zapier is projected to generate $400 million in annual revenue in 2025, a 29% increase from $310 million in 2024.


Here's a table showing Zapier's annual revenue by year (2021-2025):

YearZapier Revenue
2021 $150 million
2022 $220 million
2023 $250.7 million
2024 $310 million
2025 (Projected) $400 million

Zapier Market Share

Zapier has a 7.05% market share in the integrations market, making it one of the leading players in the workflow automation space.

Zapier market share - Zapier has a 7.05% market share in the integrations market.

Source:

6sense

Zapier Valuation

Zapier has a valuation of $5 billion, based on the price investors paid in its latest secondary sale.

Zapier valuation - Zapier has a valuation of $5 billion.

What makes Zapier's valuation even more impressive is that they reached the $5 billion milestone while remaining largely bootstrapped, with little to no outside investment compared to other tech companies of similar size.

Source:

Zillionize

Zapier Funding

Zapier has raised a total of $2.68 million in funding over 4 rounds. A surprisingly low amount compared to other tech companies of similar size.

Zapier funding - Zapier has raised minimal outside funding.

Since then, Zapier has pursued secondary sales to provide liquidity to early investors and employees, while maintaining control over the company's direction.

DateRound TypeAmount RaisedMajor Investors
October 2012 Seed Round $1.2 million Bessemer Venture Partners, DFJ (Threshold), Kevin Hale
November 25, 2014 Seed Round $1.36 million Sequoia Capital
January 2021 Secondary Sale Undisclosed (company valued at ~$5B) Sequoia Capital
April 2021 Secondary Sale Undisclosed (company valued at ~$5B) Steadfast Capital Management

Zapier Investors

Zapier investors include: Bessemer Venture Partners, DFJ (Threshold), Kevin Hale, Sequoia Capital, and Steadfast Capital Management.

Zapier investors - Zapier's investors include Bessemer Venture Partners, Sequoia Capital, and Steadfast Capital Management.

Here's a table showing the investors and their participation in Zapier:

InvestorParticipation
Bessemer Venture Partners Participated in the 2012 seed round
DFJ (Threshold) Early investor from the seed round
Kevin Hale Angel investor and former Y Combinator partner
Sequoia Capital Participated in 2021 secondary sale
Steadfast Capital Management Participated in 2021 secondary sale

Zapier Users

Zapier has over 3 million users worldwide, including more than 100,000 paying customers.

Zapier users - Zapier has over 3 million users worldwide.

These users rely on Zapier to connect the 7,000+ apps supported by the platform, creating automated workflows that save time and increase productivity.

Zapier IPO

Zapier currently has no plans to pursue an IPO, however Zapier founder Wade Foster has hinted at the possibility of going public in the future.

Zapier IPO plans - Zapier currently has no plans to go public.

He's stated: "Never say never. For us, we've always looked at financing events, whether they're primary, secondary or public markets, as a tool in the tool belt.


It's something that you can reach for as a person who runs a business that can help you when you need it.


I think that's a much healthier approach to things than sort of getting on a hamster wheel that is difficult to get off."

Source:

Forbes

Zapier Ownership

Zapier is primarily owned by its three co-founders: Wade Foster (CEO), Bryan Helmig (CTO), and Mike Knoop (Chief Product Officer).

Zapier ownership - Zapier is primarily owned by its three co-founders.

Even after raising funds and conducting secondary sales, the founders still have a large stake in the company.


Additionally, Zapier has an employee buyback program that allows staff members to sell a portion of their vested equity back to the company, creating a culture of ownership throughout the organization.

Source:

Switch Labs

Zapier Employees

Zapier has approximately 1,221 employees spread across 40 countries as of 2025.

Zapier employees - Zapier has approximately 1,221 employees across 40 countries.

Zapier has been fully remote since its founding, with no physical headquarters, making it one of the largest and most successful all-remote companies in the world.

Source:

Clay

Conclusion

That's a wrap on the latest Zapier statistics for 2025.


Zapier has established itself as a leader in the workflow automation space.


With a $5 billion valuation reached largely through bootstrapping, Zapier shows that it's possible to build a highly successful tech company without following the traditional venture capital path.


As businesses continue to seek efficiency through automation, Zapier is in a great position to maintain its growth.

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