7 Scrub Daddy Statistics (2025):
Revenue, Sales, Ownership, Valuation

Scrub Daddy is a household cleaning product company best known for its temperature-responsive smiley-faced sponge.

Founded by Aaron Krause, Scrub Daddy gained national attention after appearing on the TV show "Shark Tank" in 2012, where he secured a $200,000 investment from Lori Greiner.

Since then, Scrub Daddy has become one of the most successful products in Shark Tank history, expanding into various other cleaning products.

Continue reading to find the latest Scrub Daddy statistics in 2025.

Here's a quick breakdown of what we'll cover:

• Scrub Daddy Stats (Highlights)
• Scrub Daddy Revenue
• Scrub Daddy Valuation
• Scrub Daddy Stores
• Scrub Daddy Ownership
• Does Lori Still Own Scrub Daddy
• Scrub Daddy Owner Net Worth
• Scrub Daddy Employees

• Scrub Daddy generated an estimated $340 million in revenue in 2024.
• The company has an estimated valuation of $500 million.
• Scrub Daddy products are available in over 257,000 retail locations worldwide.
• Scrub Daddy employs approximately 208 people across 5 continents.
• Since appearing on Shark Tank in 2012, Scrub Daddy has generated over $800 million in total sales.

Scrub Daddy generated an estimated $340 million in revenue in 2024, representing a 54% growth from the year before.

Scrub Daddy has experienced explosive sales growth, with a 410% increase over just three years from 2021 to 2024.

Here's a table of Scrub Daddy's estimated revenue from 2021 to 2024:

Since appearing on Shark Tank in October 2012, Scrub Daddy has generated over $800 million in total sales, making it one of the most successful products in the show's history.

Scrub Daddy has an estimated valuation of $500 million as of 2024.

This valuation represents approximately 1.5x the company's 2024 annual revenue of $340 million, which is a conservative multiple compared to many consumer product companies.

Recent reports indicate that Scrub Daddy has been exploring various strategic options, including a potential sale of the company, which could potentially increase its valuation further.

Scrub Daddy products are available in 257,000 retail locations worldwide.

The company has significantly expanded its product line since its founding, now offering 160 unique products in its portfolio, ranging from the original Scrub Daddy sponge to specialty cleaning tools for various surfaces and applications.

This extensive retail presence has been a key factor in the company's rapid growth and market penetration, making Scrub Daddy products easily accessible to consumers across the globe.

Lori Greiner owns a 20% stake in Scrub Daddy, which she acquired through her investment on "Shark Tank" in October 2012.

Greiner invested $200,000 for this equity share during the company's appearance on the show, a decision that has proven to be one of the most successful investments in Shark Tank history.

As of 2025, Greiner still maintains her ownership stake in the company and has been actively involved in its growth strategy, including supporting recent initiatives to explore potential sale options.

The remaining 80% of the company is primarily owned by founder and CEO Aaron Krause, along with other potential minority investors who may have joined in subsequent funding rounds.

Yes, Lori Greiner still owns a 20% stake in Scrub Daddy. In 2012, she invested $200,000 for this equity share during the company's appearance on "Shark Tank."

Since that initial investment, Scrub Daddy has achieved significant success, with revenues surpassing $220 million in 2023 and $340 million in 2024. Greiner's $200,000 investment for a 20% stake would now be worth approximately $100 million based on the company's current $500 million valuation.

As of March 2024, the company has been exploring options, including a potential sale, with Lori Greiner supporting this initiative. However, there have been no reports indicating that she has sold her stake.

Greiner has remained actively involved with Scrub Daddy throughout its growth, leveraging her retail connections and product development expertise to help expand the brand. She has frequently featured Scrub Daddy products on QVC and has been instrumental in the company's retail expansion strategy.

Aaron Krause, the founder and CEO of Scrub Daddy, has an estimated net worth between $70 million and $100 million as of 2024.

This wealth primarily stems from his majority ownership stake in Scrub Daddy, which has grown significantly since its appearance on Shark Tank in 2012.

Krause's journey as an entrepreneur began well before Scrub Daddy, as he previously developed and sold a car washing and buffing pad company to 3M. However, the phenomenal success of Scrub Daddy has been the primary driver of his current net worth.

If Scrub Daddy proceeds with a potential sale at its estimated valuation of $500 million, Krause's net worth could increase substantially, given his majority ownership position in the company.

Scrub Daddy employs approximately 208 people as of April 2025.

These team members are distributed across 5 continents, including North America, Europe, and Asia, supporting the company's global operations and distribution network.

This figure represents a slight decrease from the 273 employees reported in 2022, possibly reflecting operational efficiencies or strategic restructuring as the company has matured.

That's it for our collection of Scrub Daddy statistics!

Scrub Daddy's journey from a Shark Tank pitch to a $340 million revenue business with a $500 million valuation represents one of the most remarkable success stories in consumer products.

The company has transformed a simple concept—a temperature-responsive smiley-faced sponge—into a global brand with 160 products available in over 257,000 retail locations.

With continued innovation and expansion, Scrub Daddy is well-positioned for future growth, whether as an independent company or potentially under new ownership as it explores strategic options.