Poppi is a prebiotic soda brand that has quickly grown to become one of the fastest-growing beverage brands in the United States.
Founded by husband and wife team Stephen and Allison Ellsworth, Poppi started as "Mother Beverage" before rebranding.
The brand combines apple cider vinegar with natural ingredients to create a soda with less sugar and added digestive health benefits.
Continue reading to find the latest Poppi statistics in 2025.
Here's a quick breakdown of what we'll cover:
- Poppi Stats (Highlights)
- Poppi Revenue
- Poppi Market Share
- Poppi Valuation
- Poppi Acquisition
- Poppi Stores
- Poppi Shark Tank
- Poppi Employees
Poppi Stats (Highlights)
- Poppi generated an estimated $500 million in revenue in 2024.
- PepsiCo acquired Poppi for $1.95 billion in March 2025.
- Poppi is available in over 36,000 retail locations across the United States.
- The company employs approximately 811 people across 6 continents.
- Poppi secured a $400,000 investment on Shark Tank in 2018 for a 25% stake.
Poppi Revenue
Poppi generated an estimated $500 million in revenue in 2024, representing a 5x growth from the previous year.
Poppi has experienced explosive revenue growth, increasing nearly 38x from 2020 to 2024.
Here's a table of Poppi's estimated revenue from 2020 to 2024:
| Year | Poppi Revenue |
|---|---|
| 2020 | $13 million |
| 2021 | $26 million |
| 2022 | $65 million |
| 2023 | $100 million |
| 2024 | $500 million |
Poppi holds a 19% market share in the prebiotic soda market, outperforming major competitors.
Notably, Poppi's market share in the prebiotic soda segment was 1.5 times larger than Coca-Cola's share in this growing category, highlighting the brand's dominance in the functional beverage space.
Poppi Valuation
Poppi has a valuation of $1.95 billion, which represents the final acquisition price paid by PepsiCo in March 2025.
This valuation reflects approximately 3.9x the company's 2024 annual revenue of $500 million.
For comparison, this valuation places Poppi slightly above its chief competitor Olipop, which was valued at $1.85 billion in a February 2025 funding round.
When accounting for the $300 million in anticipated cash tax benefits, PepsiCo's net cost for acquiring Poppi is approximately $1.65 billion, though the headline valuation remains $1.95 billion.
Key funding and valuation milestones:
| Year | Event | Details |
|---|---|---|
| 2018 | Shark Tank Seed Investment | $400,000 for 25% stake from Rohan Oza |
| 2021 | Series A | $13.5 million led by CAVU Consumer Partners |
| 2022 | Series B | $25 million led by CAVU Consumer Partners |
| 2025 | PepsiCo Acquisition | $1.95 billion ($1.65 billion net after tax benefits) |
The $1.95 billion valuation also represents one of the largest acquisitions in the healthy beverage space.
Poppi Acquisition
In March 2025, PepsiCo acquired Poppi for $1.95 billion, which includes $300 million of anticipated cash tax benefits.
This acquisition represents PepsiCo's strategic move into the fast-growing health beverage space, specifically targeting the prebiotic soda category that appeals to health-conscious consumers.
Poppi Stores
Poppi is sold in over 36,000 locations across the United States. Poppi is available at 120 major retailers, including: Target, Costco, and Whole Foods.
Poppi offers a wide range of flavors, including popular options like Ginger Lime, Cream Soda, and Classic Cola.
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EntrepreneurPoppi Shark Tank
Poppi's origin story is deeply tied to the popular tv show "Shark Tank," where the founders secured their initial investment.
In 2018, Stephen and Allison Ellsworth appeared on Shark Tank with their company, then called "Mother Beverage."
Rohan Oza, an investor known for his success with beverage brands like Vitamin Water, Vita Coco, and Bai, offered them $400,000 for a 25% stake in the company.
Following the investment, Oza helped rebrand the company from Mother Beverage to Poppi, transitioning from glass bottles to the now-iconic bold and brightly colored cans.
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Food RepublicPoppi Employees
As of April 2025, Poppi employs approximately 811 people across 6 continents.
The company has expanded its workforce significantly to support its global operations in North America, Asia, and Europe.
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LeadIQConclusion
That's it for our collection of Poppi statistics and data!
Poppi's journey from a Shark Tank pitch to a nearly $2 billion acquisition by PepsiCo represents one of the most remarkable success stories in the beverage industry.
With PepsiCo's global distribution network and marketing resources now behind the brand, Poppi is positioned for continued growth and expansion in the functional beverage category.
The acquisition also shows the shifting consumer preferences toward products that offer both taste and health benefits, a trend that is likely to continue reshaping the beverage industry in the coming years.
