8 Olipop Statistics (2025):
Revenue, Sales, Valuation, Investors

Olipop is a prebiotic soda brand that sells a healthier alternative to traditional sodas, focusing on gut health and lower sugar content.

Founded in 2018 by Ben Goodwin and David Lester, Olipop has quickly become a leader in the prebiotic soda market.

Just five years after its launch, Olipop is valued at $1.85 billion dollars.

Here's a quick breakdown of what we'll cover:

• Olipop Stats (Highlights)
• Olipop Revenue
• Olipop Valuation
• Olipop Market Share
• Olipop Target Audience
• Olipop Popular Flavors
• Olipop Investors
• Olipop Number of Stores
• Olipop Employees

• Olipop generated $400 million in revenue in 2024.
• Olipop is sold in nearly 50,000 stores across the US.
• Olipop's valuation reached $1.85 billion after its latest funding round.
• Olipop controls 60% of the global prebiotic/probiotic soda market.

In 2023, Olipop generated $200 million in revenue. In 2024, Olipop generated $400 million in revenue. A 2x increase compared to the year before.

Olipop's revenue has increased 469x since their first year in 2019.

Olipop generated $852,000 in their first year of business, selling to just 40 grocery stores in Northern California.

Here's a table with Olipop's revenue growth from 2019 to 2024:

Olipop is valued at $1.85 billion after its latest funding round. JP Morgan Growth Equity led the Series C funding round with a $50 million investment at the $1.85 billion valuation.

Olipop CEO Ben Goodwin talked about the valuation as "staggering and thrilling" after just five years in the market.

Olipop has a 60% market share of the global prebiotic/probiotic soda market.

In an interview with BevNET, Olipop co-founder David Lester highlighted Olipop's dominant 60% market share of the global prebiotic/probiotic soda market.

This makes Olipop the clear leader in the growing category of 'functional' beverages.

Olipop’s primary target audience is people looking for healthy soda alternatives.

Around 63% of Americans aged 18 and older consume soft drinks at least once a day, creating a large potential market for Olipop's healthier alternative.

Olipop's target audience includes three main groups:

Olipop’s most popular flavors are “Peaches and Cream” and “Root Beer”.

The Peaches & Cream flavor originally debuted as part of Olipop's collaboration with Barbie before becoming a permanent addition to their lineup due to overwhelming demand.

Root Beer is another top flavor in the Olipop lineup, with sources claiming it has "dethroned" traditional favorites like A&W.

Other popular flavors in Olipop's lineup include:

Notable investors in Olipop include J.P. Morgan Private Capital, Monogram Capital Partners, Gwyneth Paltrow, Mindy Kaling, and the Jonas Brothers.

As of 2025, Olipop is sold in nearly 50,000 locations across the United States.

Olipop products can be found in major retailers including Walmart, Target, Costco, and Whole Foods Market.

This represents massive growth from their first year in 2019, when Olipop was only available in 40 grocery stores in Northern California.

Olipop has 200 employees according to founder Ben Goodwin in an interview with BevNET.

Here's a table with Olipop's current number of employees:

You've reached the end of our roundup of Olipop stats for 2025.

In just a few years since launching, Olipop has successfully carved out a dominant position in the prebiotic soda market with its focus on gut health and lower sugar alternatives to traditional sodas.

With impressive revenue growth, widespread distribution, and strong investor backing, Olipop is well-positioned to continue its dominance in the functional beverage market.