Notion is a all-in-one workspace and productivity tool that allows users to take notes, organize projects, collaborate, and more.
Founded in 2016, Notion has changed the way people work and collaborate.
Today, Notion has over 100 million users worldwide, including individuals, startups, and Fortune 500 companies.
So, how significant is Notion in the rapidly growing productivity software market?
Here's a summary of what you'll find out on this page:
- Key Notion Stats
- Notion Revenue
- Notion Users
- Notion Paid Users
- Notion Valuation
- Notion Funding
- Notion Investors
- Notion Acquisitions
- Companies that use Notion
- Notion Ownership
- Notion Number of Employees
Key Notion Stats
- Notion generated $400 million in annual revenue in 2024.
- Notion is valued at $10 billion following its Series D funding round.
- Notion has over 100 million users worldwide.
- Notion has more than 4 million paying customers.
- Over 50% of Fortune 500 companies have teams using Notion.
- Notion has approximately 800 employees as of 2025.
Notion Revenue
Notion generated $400 million in annual revenue in 2024. This represents a 60% increase from $250 million in 2023, and a nearly 500% growth from $67 million in 2022.
Notion generates revenue through its freemium subscription model, offering free plans for individual users and paid options for personal pro, teams, and enterprise customers.
Here's a breakdown of Notion's revenue growth since 2022:
| Year | Notion Revenue |
|---|---|
| 2022 | $67 million |
| 2023 | $250 million |
| 2024 | $400 million |
Notion Users
Notion reached 100 million users worldwide in 2024, a 5x growth from 20 million users in 2022.
80% of Notion users are located outside the United States, which shows the platform's global popularity.
| Year | Notion Users |
|---|---|
| 2022 | 20 million |
| 2024 | 100 million+ |
Notion Paid Users
Notion has more than 4 million paying customers.
Notion Valuation
Notion has a valuation of over $10 billion.
The company's valuation has increased dramatically since its earlier funding rounds, growing from $800 million in 2019 to $2 billion in 2020, and then to $10 billion in 2021.
Here's a table showing Notion's valuation increase through its funding rounds:
| Date | Funding Round | Valuation |
|---|---|---|
| July 2019 | Angel | $800 million |
| April 2020 | Series C | $2 billion |
| October 2021 | Series D | $10 billion |
Notion Funding
Notion has raised a total of $352.7 million in funding across multiple rounds, with its most recent Series D round securing $275 million in October 2021.
Here's a table showing Notion's funding rounds:
| Date | Round | Amount Raised | Lead Investor(s) | Valuation |
|---|---|---|---|---|
| October 2021 | Series D | $275M | Coatue, Sequoia Capital, Base10 Partners | $10B |
| April 2020 | Series C | $50M | Index Ventures, Sequoia Capital | $2B |
| July 2019 | Angel | $18.2M | Multiple angel investors | $800M |
| October 2016 | Series A | $9.5M | Drive Capital, Accel | Not disclosed |
Notion Investors
Some Notion investors include: Index Ventures, Sequoia Capital, Coatue Management, and individual investors like Daniel Gross, Elad Gil, and Lachy Groom.
Notion has attracted many major venture capital firms and prominent angel investors throughout its funding journey.
Here's a table showing Notion's notable investors and their contributions:
| Investor Category | Notable Investors | Investment Details |
|---|---|---|
| Lead Venture Capital | Index Ventures, Sequoia Capital, Coatue Management, Base10 Partners | Led rounds totaling over $325 million |
| Early Backers | Drive Capital, Accel, Hyde Park Venture Partners, SVB | Series A funding of $9.5 million in 2016 |
| Angel Investors | Daniel Gross, Lachy Groom, Elad Gil | Participated in $18.2 million angel round in 2019 |
| Seed Supporters | Aydin Senkut, Ram Shriram, Josh Kopelman, SV Angel | Early convertible notes before venture rounds |
Notion Acquisitions
Notion has acquired 4 companies since its founding, including Skiff, Flowdash, Cron, and Automate.io.
Here's a table showing Notion's acquisitions:
| Date | Company Acquired | Description |
|---|---|---|
| February 2024 | Skiff | Privacy-focused productivity suite with encrypted documents and email |
| July 2022 | Flowdash | Workflow and automation tool |
| June 2022 | Cron | Next-generation calendar application |
| September 2021 | Automate.io | Integration and automation platform |
Companies that use Notion
Over 50% of Fortune 500 companies use Notion including Salesforce, Cisco, Intel, Target, Oracle, Ford Motor Company, and Duolingo.
Here's a list of some of the companies that use Notion:
- Salesforce - CRM and cloud services giant
- Cisco - Networking and IT infrastructure
- Intel - Semiconductor manufacturing company
- Target - Major retailer
- Oracle - Enterprise software company
- Ford Motor Company - Car manufacturer
- Duolingo - Language learning platform
Many modern companies are using Notion alongside custom web design to create automated workflows.
Notion Ownership
Ivan Zhao still owns approximately 30% of Notion, an unusually large stake for a founder after raising hundreds of millions in venture capital.
This ownership structure gives Zhao substantial control over Notion's direction and decision-making, even as the company has attracted investments from large venture capital firms like Coatue Management, Sequoia Capital, and Base10 Partners.
Notion Number of Employees
Notion has approximately 800 employees worldwide as of 2025.
The company has been expanding its workforce to support its growing user base, product development, and international expansion.
Source:
Fast CompanyConclusion
That's it for our roundup of Notion statistics.
Notion has established itself as a powerful player in the productivity software market through its unique and versatile platform.
With strong revenue growth, a massive user base, and adoption by major investors, Notion is well-positioned to continue its expansion and influence in how individuals and teams organize, work, and collaborate.
