8 Dr. Squatch Statistics (2025):
Annual Revenue, Market Share, Valuation

Dr. Squatch is a men's personal care brand that specializes in natural soap and grooming products.

Founded in 2013, the company has seen explosive growth through its unique marketing approach and focus on natural ingredients.

Dr. Squatch has become known for its viral marketing campaigns and commitment to creating products free from harsh chemicals.

Continue reading to find the latest Dr. Squatch statistics in 2025.

Here's a quick breakdown of what we'll cover:

• Dr. Squatch Stats (Highlights)
• Dr. Squatch Revenue
• Dr. Squatch Market Share
• Dr. Squatch Valuation
• Dr. Squatch Target Market
• Dr. Squatch Competitors
• Dr. Squatch Revenue by Channel
• Dr. Squatch Employees
• Dr. Squatch History and Growth

• Dr. Squatch generated an estimated $400 million in revenue in 2024.
• 85% of Dr. Squatch's revenue comes from their direct website sales.
• Dr. Squatch holds approximately 7.8% of the North American bath soap market.
• The company is valued at approximately $2 billion.
• Dr. Squatch employs around 338 people.

Dr. Squatch brings in an estimated annual revenue of $400 million. This represents a 100% increase from the year prior.

Dr. Squatch has experienced exponential revenue growth, with revenue increasing 300% since 2021.

Here's a table of Dr. Squatch's estimated revenue from 2021 to 2024:

Dr. Squatch has a 7.8% market share in the North American bath soap market. Dr Squatch is the #4 selling soap brand in the US.

Dr. Squatch has a 1.2% market share in the global bar soap market.

Here's how Dr. Squatch's market share breaks down across different market segments:

Dr. Squatch is currently valued at approximately $2 billion. Private equity firm Summit Partners is considering a sale of the company at this valuation.

This valuation represents a revenue multiple of 5x based on the company's 2024 annual revenue.

Dr. Squatch has a clearly defined target market, focusing primarily on men aged 25-45 who are interested in natural personal care products.

The company's marketing strategy is tailored to this demographic, with content that resonates with their interests and nostalgia.

For example, the brand has included references to the 1990s sports film "Rudy" in their advertisements, as their target audience likely watched it during their childhood.

Dr. Squatch competes with several brands in the men's grooming and natural soap market.

The company's main competitors include:

While these brands target similar demographics and offer comparable products, Dr. Squatch has distinguished itself through its viral marketing campaigns and strong direct-to-consumer focus.

Dr. Squatch generates revenue through multiple sales channels, with their direct website being the primary source.

Here's the breakdown of Dr. Squatch's revenue by channel:

Dr. Squatch currently employs 338 people across various departments.

The company has grown its workforce to support its rapid revenue growth and expansion into new product categories.

Dr. Squatch was founded in 2013 by Jack Haldrup, who was inspired by books like "The 4-Hour Workweek" and "Lean Startup." The company has experienced remarkable growth since its inception.

Key milestones in Dr. Squatch's growth journey:

That's it for our collection of Dr. Squatch statistics and data!

Dr. Squatch has seen incredible growth since its founding in 2013, transforming from a small startup to a $400 million business with a $2 billion valuation.

The company's success shows the power of targeted marketing, a clear brand identity, and a focus on natural ingredients in capturing market share in the personal care industry.

With its continued growth and strong direct-to-consumer strategy, Dr. Squatch is in a good position to maintain its growth in the coming years.