9 Manscaped Statistics (2024):
Revenue, Sales, Valuation

Manscaped is a men's grooming brand offering a variety of products designed for hygiene, grooming, and self-care.

Founded in 2016 by Paul Tran, Manscaped has seen incredible growth over the last few years.

As of its latest valuation, Manscaped is valued at over $1 billion.

On this page, you’ll find the latest statistics and updates on Manscaped's growth and its role in the grooming industry.

• Manscaped Statistics (Highlights)
• Manscaped revenue
• Manscaped top revenue channels
• Manscaped number of stores
• Manscaped age demographics
• Manscaped marketing statistics
• Manscaped website visitors
• Manscaped average order value
• Manscaped market share
• How many people work at Manscaped?

• In 2023, Manscaped generated an estimated $500 million in revenue.
• Manscaped is sold in over 6500 retail stores.
• Manscaped claims 5% of the U.S market share.
• Manscaped receives an average of 2.3 million unique website visitors each month.

In 2023, Manscaped generated an estimated $500 million in revenue. A 64% increase compared to the year before.

Heres a table with Manscaped's revenue over the years.

Manscaped's primary revenue sources include direct to consumer (DTC) sales at 61%, followed by Amazon Marketplace at 24%, and retail outlets at 15%.

Here's a table of Manscaped's primary revenue sources:

In dollar amounts, Manscaped's revenue distribution includes $139 million from direct to consumer (DTC) sales, $36 million from Amazon Marketplace, and $19 million from retail channels.

Here's a table with Mandscaped's revenue sources in U.S Dollar amounts:

Manscaped is sold in over 6500 retail stores. Of those locations, 3000 are Walmart stores, 1800 are target stores, 949 are Best Buy stores, 350 are Macy stores, and 177 are NEX & AAFES retailers.

Here's a table with retail locations Manscaped is sold in:

Manscaped's biggest age demographic is ages 25-35 at 27% of customers. Their second largest age group is 35-45 at 26%, with the smallest being 65+ at 8%.

Here's a table showing Manscaped's biggest age demographics.

Manscaped registered over 12 billion ad impressions in 2020 alone and sent over 51 million marketing emails in the same year.

Their "We Save Balls" ad campaign further boosted their visibility, and reached an audience of over 100 million.

Manscaped is also well-known for its sponsorships, including notable partnerships with the UFC, NASCAR, and the San Francisco 49ers.

Manscaped has also ventured into podcast advertising, spending an estimated $1.5 million in February 2022 alone.

Manscaped receives an average of 2.3 million unique website visitors each month, with a 4% site conversion rate.

Manscaped has 2.6 million website direct to consumer (DTC) customers to date.

According to Manscaped, their total website visits in the last 12 months up to April 2021 were 34.9 million.

Manscaped's average order value (“AOV”) is $45.08. First time buyers have an average order value of $90, while repeat buyers have an average order value of $21.

70% of customers order again in their first year with an average of 2.9 orders per customer.

First time buyers make up 60% of manscaped revenue.

Manscaped claims 5% of the U.S market share, with over 4M trimmers sold as of 2021.

Manscaped has 327 employees, a 17% increase of employees compared to the previous year.

Manscaped has a 4.4 star employee rating on Glassdoor.

That's all for our list of Manscaped stats in 2024. The mens grooming brand has been busy creatively marketing itself across various platforms.

We're curious to see what they'll do in the future!