8 Liquid Death Statistics (2024):
Revenue, Sales, Market Share, Stores

Liquid Death is a canned water brand that sells a variety of non-alcoholic beverages, including iced tea, juice-spiked teas and most famously sparkling water.

Founded in 2019 by Mike Cessario, the canned water brand has seen meteoric growth over the past few years.

Just five years after its launch, Liquid Death is valued at 1.4 billion dollars.

Here's a quick breakdown of what we'll cover:

• Liquid Death Stats (Highlights)
• Liquid Death revenue
• Liquid Death number of stores
• Liquid Death demographics
• Liquid Death marketing ad spend
• Liquid Death market share
• Liquid Death search volume
• Liquid Death funding and valuation
• How many people work at Liquid Death?

• Liquid Death generated $263 million in revenue in 2023.
• Liquid Death is sold in over 133 thousand stores worldwide.
• Liquid Death raised $67.6 million in their last funding round.
• Liquid Death only spent $1500 on their first marketing video.

In 2023, Liquid Death generated $263 million in revenue. A 139% increase compared to the year before.

Liquid Death's revenue has increased 86x since their first year in 2019.

Liquid Death generated $3 million in their first year of business.

Here's a table with Liquid Death's revenue growth since 2019:

As of 2024, Liquid Death is sold in over 133,000 stores worldwide. An increase of 43,000 stores when compared to the year before.

Liquid Death is sold in an additional 117,000 stores compared to 2021. That represents a 731% growth of stores between 2021 and 2024.

Here's a table charting the increase in Liquid Death's stores since 2019:

Over 16% of Americans have tried a Liquid Death beverage. Gen Z makes up the biggest group of consumers at 42%.

The second biggest consumers of Liquid Death are Millenials at 38%, followed by adults aged 35+ at 7%.

Here's a table showing the top consumers of Liquid Death by age demographic:

Liquid Death famously created their first commerical before even having the cans or product created.

Their first video only cost them $1500 to make, but gained over 3 million views within the first 4 months. The video proved instrumental in their early success.

Liquid Death later created a vinyl record from hate comments on the internet, which was also a success, generating significant engagement and sales.

One of their biggest marketing stunts to date involved auctioning ad space on over 500,000 cases of Liquid Death in February 2024. Coinbase won the bid for $500,114.

Liquid Death claims 1% of the sparkling water market share, and 0.2% of the still water market share.

Here's a table of Liquid Deaths market share:

Liquid Death's search volume has grown 62% since 2020. Liquid Death's search volume reached a peak of 100% on February 13, 2022.

Liquid Death's search volume currently sits at 72%, an increase of 60% from 2020.

Here's a table charting Liquid Death's search volume in 6 month increments, while including any relative peaks.

Liquid Death secured $67.6 million in its most recent funding round, a Series D event that took place on March 11, 2024, setting the company's valuation at $1.4 billion.

To date, Liquid Death has accumulated $264 million in funding across 10 rounds.

In the last 3 funding rounds alone, Liquid Death raised $212.6 million.

Notable investors of Liquid Death include: DeAndre Hopkins, Josh Brolin, Jamie Siminoff and Blake Mycoskie.

Here's a table charting Liquid Death's funding over the years:

Liquid Death has 306 employees worldwide, with 289 located in the United States.

An additional 15 are located in Europe, 1 in Oceania, and 1 in Asia.

You've reach the end of my roundup of Liquid Death stats for 2024.

Just a few years after launching, the canned water brand has successfully carved out a niche in the beverage market with its unique branding and marketing strategies.

As Liquid Death continues to grow, it will be interesting to see how it evolves and influences the market in the coming years.